综观近年来我国科技期刊的发展,其主要发展模式有如下几种:1.以广告业作为收入主渠道模式.1992年以来,我国广告业发展迅猛,各行各业广告意识日渐加浓.作为广告传播媒介之一的期刊杂志,也发挥出其巨大优势,如《建筑与材料》、《饲料工业》、《聚氨酯工业》、《中国家禽》、《禽业科技》等杂志,以其权威性、代表性、精美性而拥有大量的广告客户,全年广告 Looking at the development of our country’s sci-tech periodicals in recent years, the main modes of development are as follows: 1. With the advertising industry as the main channel of revenue, since 1992, the advertising industry in our country has been developing rapidly and the awareness of advertising in all walks of life is getting stronger and stronger. The periodicals and magazines, one of the media, have also exerted great advantages such as magazines such as “Architecture and Materials”, “Feed Industry”, “Polyurethane Industry”, “Chinese Poultry” and “Poultry Science and Technology” Representative, beautiful and have a large number of advertisers, advertising throughout the year