在这个市场还没有饱和的领域,FitBit也面临着很多不断涌现的对手——Apple Watch的上市,迅速挤占了FitBit的市场,来自中国的小米紧随其后,它低廉的价格也抢走了一部分消费者,再加上Nike以及一些快时尚品牌也开始蠢蠢欲动。成立于2007年的可穿戴设备品牌FitBit,在短短9年时间里,乘着可穿戴市场迅速发展的东风,已经成为可穿戴设备领域市场的第一品牌,它的市场占有率一度达到33%,虽然苹果公司推出 FitBit is also facing many emerging rivals - Apple Watch’s market, quickly outgrowing FitBit’s market in this area of ​​the market is not saturated, millet coming from China followed, its low price also took away part of Consumers, plus Nike and some fast fashion brands are starting to get around the corner. Founded in 2007, FitBit, a wearable device brand, has become the # 1 brand in the wearable device market in just 9 years with its fast growing wearable market. Its market share reached 33% Although Apple introduced