标志设计在艺术设计中日趋重要。现代标志设计不仅需要形美,能通过特定的造型元素吸引消费者眼光;还要有形意美,让消费者在欣赏、体味外在美的同时又能领略标志的意境美。形意美是标志设计师追求的目标,形意具佳的标志对树立企业形象及长远发展都有十分重要的意义。 Logo design is becoming more and more important in art design. Modern logo design not only needs beautiful shape, can attract consumers’ eyes through specific styling elements, but also has aesthetic meaning so that consumers can appreciate and appreciate external beauty while enjoying the beauty of the logo. Form-intended beauty is the goal pursued by the sign designer. Form-fitting and good-looking signs are of great significance to establishing a corporate image and long-term development.