从营销视角来看,批发企业在流通发展中发挥着中转作用、蓄水作用、聚散作用以及桥梁和纽带作用,在流通发展中担当着重要的角色。为了改变当前批发企业“夹心饼”式的被动发展状态,批发企业应当主动出击,采取加大货源拓展,扩大商品采购品种,主动开展营销推介,建立企业联盟,树立自我品牌等策略,突破批发企业发展中的瓶颈问题。 From a marketing point of view, wholesale enterprises play an important role in the circulation development by playing the role of transit, storage, dispersion and bridge and link in circulation and development. In order to change the passive development status of wholesale enterprises, the wholesale enterprises should take the initiative to expand their supply of goods, expand the varieties of goods purchased, take the initiative to carry out marketing promotion, establish business alliances and establish their own brand strategy and breakthrough The bottleneck in the development of wholesale enterprises.