手机报简单,无需太多成本,人力成本很少,没有印刷成本和投递成本,很多内容都是直接把报纸上的稍微改一改,内容成本几乎没有。简直就是一本万利的好生意。但,手机报很可能是个昙花一现的过渡产品,它无法掌握自主权,只是互联网发展初级阶段的特殊产品,更承担不起拯救报业命运的重任。这个判断,特别是在iPone等智能手机诞生之后,依据更充分,判断更有力。 Mobile newspaper reported simple, without too much cost, labor costs are very small, there is no printing costs and delivery costs, a lot of content is directly to the newspaper a little change, the content cost is almost none. It is a very good business. However, mobile newspaper is likely to be a transitory transitional product, it can not control the autonomy, but the special stage of the Internet development of the special products, but also can not afford to save the newspaper’s fate. This judgment, especially after the birth of iPone and other smartphones, is based on fuller judgment.