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企业发展有两个主题,一是企业如何成长,第二是企业如何赢利.如何保持企业长期持续的增长,这是企业的战略范畴.另外一个主题就是需要一定的赢利,这也是企业存在的价值.这一点就是企业如何提高运行效率. 怎样通过运行的效率实现企业赢利能力的提高?首先企业战略方面的业务选择和业务组成,以及构建什么样的竞争力,以及用什么样的组织来实现这样一个战略(资源的匹配和保障).企业还需要做业务战略,这就更具体到面向什么样的客户,对客户进行细分,面对什么样的产品,通过什么样的价值链来实现业务的启动.因此企业要想获得赢利的话,首先需要在战略层面思考做什么业务,业务怎么组合,实现赢利.第二,模式问题.模式分成
There are two themes of business development, one is how to grow business, and the second is how to make profits. How to maintain long-term sustainable growth of enterprises, which is the strategic area of the enterprise. Another theme is the need for some profit, which is the value of business existence This is how an organization can improve its operational efficiency.How to improve the profitability of an enterprise through operational efficiency? Firstly, what is the business choice and business composition of the enterprise strategy, what kind of competitiveness should be built and what kind of organization should be used to achieve it? A strategy (resource matching and security.) Enterprises also need to do business strategy, which is more specific to what kind of customer, customer segmentation, what kind of product to face, through what kind of value chain to achieve business Of the start.Therefore, companies want to make money, first of all need to think about what to do at the strategic level business, business how to combine to achieve profitability .Second, the model problem .Mode into