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经过近十年的发展,尽管网络广告本身有一些优势而且也在进行不断的提升,但也仅仅只是作为一种单向传播,打扰受众浏览或是“逼迫”受众观看。因此,随着传统互联网广告的泛滥和重复,人们的排斥度日益上升,接受度日益下降。据在线发行商欧洲协会(OPA)和欧洲交互广告协会(EIAA)分析指出,传统的在线旗帜广告正在走向死亡,数据显示,传统的468x60规格的旗帜广告占有率已由2006年上半年的21%下降到了2006年下半年的13%。
After nearly a decade of development, although online advertising itself has some advantages and is constantly improving, it is only used as a one-way communication to disturb audiences to browse or “persecute” audiences to watch. Therefore, with the proliferation and duplication of traditional Internet advertisements, the degree of exclusion is increasing and the acceptance is declining. According to the analysis by the online publisher OPA and EIAA, traditional online banner ads are dying. According to statistics, the banner share of the traditional 468x60 standard has increased from 21% in the first half of 2006, Dropped to 13% in the second half of 2006.