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传统彩电面临换代 1.新技术迅猛发展 新技术的 发展呈现三个特点。即数字化、技术的 综合化和网络化。主要表现为因特网、电脑科技、数字显示技术在家电产品中广泛渗透;显示器件与高清显示技术的发展;电脑(Computer)技术、通信(Communication)技术、消费电子(Consumer Appliance)技术渐趋融合。 2.消费者需求趋势分析 随着改革开放的深入进行,人们的生活水平不断提高,居住环境也逐步得到了改善。数字化、网络化技术的迅猛发展,同时引发了人们消费观念的巨大
Faced with the traditional color TV replacement 1. The rapid development of new technologies The development of new technologies presents three characteristics. Namely digitization, technology integration and networking. Mainly for the Internet, computer technology, digital display technology in the widespread penetration of home appliances; display devices and high-definition display technology; computer technology, communication technology, consumer electronics (Consumer Appliance) technology convergence. 2. Consumer demand trend analysis With the deepening of reform and opening up, people’s living standards continue to improve, living environment has also been gradually improved. The rapid development of digital and networked technologies has triggered a huge consumption concept