论文部分内容阅读
通过对集群品牌术语提出的背景、概念理解演变的分析,本文提炼出两种典型的集群品牌理解:集群整体的品牌和整个集群的产品品牌,并用图形方式清晰地展示了两种理解根本区别和创建思路差异,认为集群品牌的正确理解应该是集群整体的品牌。
By analyzing the background and conceptual understanding evolution of the brand terminology in the cluster, this paper extracts two typical understanding of cluster brands: the brand of the cluster as a whole and the brand of the cluster as a whole, and clearly shows the two fundamental differences The idea of creating a difference that the correct understanding of the cluster brand cluster should be the overall brand.