尽管中国汽车企业从2005年开始,就别有用心地通过媒体大肆宣扬中国汽车消费者已经成为理性的消费群体,但这显然是厂家为了保持中国消费者身上某些对其有利的特质而使用的小伎俩。事实上,非理性在中国汽车消费市场仍然占据主流。虽然日益丰富的消费冲动让汽车厂家欢欣鼓舞,但是由于汽车文化尚未成型,以及对汽车品牌忠诚度的缺失,中国汽车消费者让包括众多国际知名品牌在内的汽车商家遭遇了很多中国式的尴尬。 Although Chinese automakers have had the ulterior motive to proclaim through the media since 2005 that Chinese auto consumers have become rational consumer groups, it is clearly the trick that manufacturers use in order to maintain some of their favorable traits for Chinese consumers . In fact, irrationality still prevails in China’s automobile consumer market. Although the increasingly abundant consumer impulses make the car manufacturers rejoice, Chinese car consumers have suffered a lot of Chinese-style embarrassment caused by the lack of car culture and lack of loyalty to the car brands. .