一、存在的问题1.重视有形资产,忽视无形资产。在实际生产中,云南省烟草产业只重视资金、设备、厂房这些有形资产,忽视品牌、科技成果等无形资产的重要性。我们知道拥有市场是一个公司发展的最重要保障,而拥有市场的关键要素就是要拥有占统治地位的品牌。在经济全球化的时代,云南省烟草产业在参与国际竞争时,唯独欠缺一个具有强大竞争力的优秀品牌。2.缺乏商标使用的战略考虑。我国烟草的销售实行的是烟草 First, the existing problems 1. Emphasis on tangible assets, neglect of intangible assets. In actual production, the tobacco industry in Yunnan Province only pays attention to the tangible assets such as funds, equipment and factories, ignoring the importance of intangible assets such as brands and scientific and technological achievements. We know that owning the market is the single most important guarantee for the development of a company and the key to owning the market is to have a dominant brand. In the era of economic globalization, the tobacco industry in Yunnan Province, in participating in international competition, only lacked a strong competitive brand. 2. Lack of strategic considerations for trademark use. Tobacco sales in our country are tobacco