内蒙古自治区旅游资源富集,旅游业发展势头强劲,但与全国其他同类地区相比仍然存在着较大差距。因此,须基于STP战略对内蒙古旅游市场进行分析,明确其市场细分、目标市场选择及市场定位策略,起到推动内蒙古旅游事业起发展的作用。 Inner Mongolia Autonomous Region is rich in tourism resources and has a strong momentum in tourism development. However, there is still a big gap compared with other similar regions in the country. Therefore, based on the STP strategy, we must analyze the tourism market in Inner Mongolia, clarify its market segmentation, target market selection and market positioning strategy, and play a role in promoting tourism development in Inner Mongolia.