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对自身优势和定位把握不清使得虚拟运营商走入迷途,从而陷入产品设计不合理、市场开拓乏力、用户发展缓慢、盈利困难等泥潭,未来,这些虚拟运营商谁最先走出迷途谁就将抢占市场先机,获得更多的生存机会。从去年年底工信部发放首批移动通信转售业务牌照至今已近一年,共计33家企业进入了电信运营行业,这些虚拟运营商原本的主营业务涵盖了游戏、视频、影院、家电、软硬件、服装等多个领域。有消息称,明年上半年还将发放第五批移动通信转售业务牌照。
Confusion on their own advantages and positioning makes the virtual operators go astray, and thus fall into the unreasonable product design, market development fatigue, slow user development, profitability and other quagmire in the future, these virtual operators who first out of the lost who will Seize market opportunities, access to more opportunities for survival. From the end of last year, the Ministry of Industry and Information Technology issued the first batch of resale business licenses for mobile communications for nearly a year. A total of 33 enterprises have entered the telecom operation industry. The original main business of these virtual operators covers games, video, cinema, home appliances, hardware and software , Clothing and other fields. It is said that the first half of next year will be released the fifth batch of mobile communications resale business license.