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中医药文化是我国传统文化的重要组成部分,在我国乃至世界医药事业发展过程中做出了不可磨灭的贡献,要想充分发挥中医药文化的应用价值和研究价值,就需要做好其传播工作,促进中医药文化的传承发展。网络技术和移动设备的广泛应用,催生了多种新型媒体,微信便是其中的典型代表,微信的诞生,使得中医药文化传播途径和方式发生了重大变化。本文总结了基于微信时代的中医药文化传播特点,对实际工作所面临的机遇和挑战进行了详细分析,结合微信时代下中医药文化传播现状,提出了有效的传播策略,以充分发挥微信平台优势。
Chinese medicine culture is an important part of Chinese traditional culture. It has made an indelible contribution to the development of the pharmaceutical industry in our country and even in the world. To fully exert the application value and research value of traditional Chinese medicine culture, we need to do a good job in its dissemination , Promote the inheritance and development of Chinese medicine culture. The widespread application of network technology and mobile devices has created a variety of new media. WeChat is one of the typical representatives. The birth of WeChat has led to significant changes in the ways and means of dissemination of Chinese medicine. This article summarizes the characteristics of traditional Chinese medicine culture communication based on the WeChat era and analyzes the opportunities and challenges in practical work in detail. Combining with the status quo of Chinese medicine culture dissemination in the era of WeChat, an effective communication strategy is put forward to give full play to the advantages of WeChat platform .