The study on the beneficiation of titanium oxides from Panzhihua ilmenites by reduction of coal bearing pellets was carried out. The iron oxides in pellets were efficiently reduced to metal iron, and titanium oxide slag beneficiated was separated from metal iron. The effect of temperature, flux and coal blending ratio on the reduction and separation was investigated, and rational parameters were determined. A new process for the beneficiation of titanium oxides by rotary hearth furnace (RHF) was proposed.