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在现代平面设计高速发展的社会中,色彩对人们生活的影响力越来越大,并且传统民间艺术的展现出生机与活力。鉴于这两种情况,将传统民间艺术与现代平面设计相结合是时代的要求。陕西凤翔泥塑作为民间艺术的典型其展现出极高的艺术性,尤其是在色彩方面。它不仅是我国非物质文化遗产的重要组成部分,其完整的色彩理论体系还为现代平面设计提供了指导作用。并且在海报设计、书籍装帧设计、标志设计,包装设计之中都有广泛的应用。这为现代平面设计增加了的活力,为现代平面设计指明了方向。
In the rapidly developing society of modern graphic design, the influence of color on people’s life is more and more large, and the traditional folk art shows vitality and vitality. Given these two conditions, the combination of traditional folk art and modern graphic design is an age requirement. Shaanxi Fengxiang clay as a typical folk art show its high artistic, especially in color. It is not only an important part of intangible cultural heritage in our country, but also provides a complete guide to the modern graphic design. And in the poster design, book binding design, logo design, packaging design has a wide range of applications. This adds vitality to modern graphic design, pointing the way to modern graphic design.