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2015年至2016年的中国传媒产业继续其趋势性变化,在传统媒体衰落的同时新文化媒体发展突飞猛进。在沪深市场,伴随社会消费升级和产业转型,文化传媒公司持续占据市场热点,首发、融资、重组如火如荼。但是,文化传媒公司的结构性问题也十分突出,多层次市场分布、公司主导产业、经营资产、市场表现等领导存在的问题日益显现。资本市场的纵深发展也正在催生文化传媒公司的变化,跨界跨国的融合、IP战略的大力推进、新一代传媒技术的应用和文化国有企业的加快上市,这些变化将带来传媒产业深刻的结构性变革。
The Chinese media industry from 2015 to 2016 continued its trend change. With the decline of traditional media, the development of new cultural media has been advancing by leaps and bounds. In Shanghai and Shenzhen markets, with the upgrading of social consumption and industrial restructuring, cultural media companies continue to occupy market hot spots, starting, financing, restructuring in full swing. However, the structural problems of cultural media companies are also prominent. Problems such as multi-level market distribution, leading companies in the company, operating assets and market performance have become increasingly apparent. The in-depth development of the capital market is also driving the changes of cultural media companies, the cross-border transnational integration, the vigorous promotion of IP strategy, the application of a new generation of media technologies and the accelerated listing of cultural state-owned enterprises. These changes will bring about a profound structure of the media industry Sexual change.