现代西方市场营销模型理论与应用研究陈学彬　　西方市场营销模型理论与应用研究，自５０年代末、６０年代初兴起以来，近二、三十年获得了迅速的发展，其应用领域不断拓宽，几乎涉及企业营销行为的各个方面（详见下图），为西方市场营销理论研究和企业营销决策实践提供了... Modern Western Marketing Model Theory and Applied Research CHEN Xue-bin Western Marketing Model Theory and Applied Research Since the late 1950s and early 1960s, rapid development has been achieved in the past two or three decades. Its application fields are constantly expanding and are almost involved Corporate marketing activities in all aspects (see below), Western marketing theory research and corporate marketing decision-making practice provides ...