在编辑本期稿件的过程中,看了黄素芬写的《公关广告是一把利器》一文颇有感慨,禁不住想说上几句。如今的信息时代真个是风生水起、信息滔天拍岸呼啸而来,将人们的视听空间挤得密不透风。在诸种信息中,广告信息由于资金的高密度投放,更显得威风八面,气吞山河如虎。天上飞的,地下跑的,广告无所不在;空中传输的,平面刊载的,广告处处得宠。形象广告、品牌广告、产品广 In the process of editing the manuscript of this issue, I read the article “Public Relations Advertising Is a Sharp Tool” written by Huang Sufen. I am quite sceptical and cannot help but say a few words. Today’s information age is really alive, and information is coming from the sky. It is crowding people’s audio-visual space. In all kinds of information, advertising information is more imposing and implacable because of the high density of funds. Flying in the sky, running underground, advertising is omnipresent; advertising in the air, in print, advertisements are everywhere. Image advertising, brand advertising, product wide