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当前我国家电行业已是一片红海,发展形势日益严峻;从现状着手,通过理论分析,归纳出了其所面临的问题,集中表现在对客户需求把握不充分,技术不够好,同质化现象严重等方面;并提出了走差异化之路是家电企业未来发展之趋势;接着,又从众包视角浅析了家电企业的差异化之路该如何走?从而帮助家电企业摆脱困境,创新商业模式,开拓新的利润空间,重新赢取市场竞争地位。
At present, China’s home appliance industry is already a Red Sea, the development situation is increasingly grim; proceed from the status quo, through theoretical analysis, summed up the problems it faces, focused on inadequate grasp of customer needs, technology is not good enough, serious homogeneity And so on; and put forward the path of differentiation is the trend of the future development of home appliance enterprises; Then from the crowdsourcing perspective analysis of the differentiation of household appliances business how to go? To help home appliance enterprises out of the woods, innovative business models, Open up new profit margins and regain the market competitive position.