随着中国经济的高速发展,人民生活水平的日益提高,国人对奢侈品的消费需求也急剧增加,2009年中国已成为世界第二大奢侈品消费大国。如何发展我国奢侈品消费市场也成为当前重要议题。通过分析中国奢侈品消费市场的现状及存在的问题对发展中国奢侈品消费市场提出了对策建议。 With the rapid economic development in China and the ever-increasing standard of living of the people, the demand for luxury goods by the Chinese people has also risen sharply. In 2009, China became the second largest consumer of luxury goods in the world. How to develop China’s luxury consumer market has also become an important issue at present. By analyzing the status quo and existing problems of the Chinese luxury goods market, this article puts forward countermeasures and suggestions for developing the Chinese luxury goods market.