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编者按随着互联网时代的风起云涌,网络交易活动变得简单平常,而伴随着所谓“互联网广告”的悄然而生,诸多类似广告信息与非广告信息之间的界定标准,以及网络广告和网络交易活动对消费者的影响等问题的出现,引发了广告行业对广告标准的研究与再定义。2015年11月7日,“重构与再定义——中国广告业的创新与发展”2015年全国广告学术研讨会,在苏州·西交利物浦大学中
Editor’s note With the surging Internet era, online trading activities become simple and normal, but with the so-called “Internet Advertising ” quietly emerged, a lot of similar advertising information and non-advertising information between the definition of standards, as well as online advertising and The emergence of problems such as the impact of online trading activities on consumers triggered the research and redefinition of advertising standards in the advertising industry. November 7, 2015, “Reconstruction and Redefinition - Innovation and Development of China’s Advertising Industry” 2015 National Advertising Symposium, held at Suzhou XJTLU