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●执行机构:北京师范大学传播效果实验室、影视传媒系●调查时间:2012年3月20日至3月25日●课题组主要成员:周星教授、张洪忠副教授、涂俊仪、曾泓●调查对象:北京、广州、成都三城市居民●调查方式:CATI系统(电脑辅助电话调查系统)●有效样本:849人份●报告发布时间:2012年4月25日下午报告首次系统性对我国城市居民通过电影院、电视、移动互联网、PC互联网、社交媒体、DVD/VCD等渠道消费电影视频等状况作了全面描述和比较分析,对我国电影业、网络视频业、移动互联网业和音像业又极高的参考价值。
● Executing agency: Beijing Normal University Communication Effects Laboratory, Department of Film and Television ● Survey period: March 20, 2012 to March 25, 2012 ● Key members of the research group: Prof. Zhou Xing, Associate Professor Zhang Hongzhong, Tu Junyi and Zeng Hong ● Survey respondents : Residents of three cities in Beijing, Guangzhou and Chengdu ● Method of investigation: CATI system (Computer Assisted Telephone Survey System) ● Valid sample: 849 ● Report Issued: April 25, 2012 In the afternoon, the report first systematically passed on to our urban residents Cinema, television, mobile Internet, PC Internet, social media, DVD / VCD channels such as consumer movies and videos made a comprehensive description and comparative analysis of China’s movie industry, online video industry, mobile Internet industry and audio-video industry and very high Reference value.