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在中国数千年的历史长河中,2006年只是过眼一瞬。但对一个仍处在少年时期的特殊群体——中国企业家以及一个确立现代市场经济秩序不到30年的商业社会而言,发生在这个时间点上的一系列看似毫无关联的反常事件,使其具有了不一般的界碑意义——在这一年,中国企业家中最优秀的一群人迎来了社会责任意识的空前觉醒与商业伦理的反思高潮,并开始身体力行地实践和推广一种“社会友好”的商业理念,试图以此改变甚至重塑中国商业乃至整个社会的精神与物质面貌,并用来探索中国企业的全球化之路。他们能成功吗?
In the long history of thousands of years in China, 2006 was only a blink of an eye. But for a special group still in its infancy, a Chinese entrepreneur and a business community less than 30 years old to establish a modern market economic order, a series of seemingly unrelated abnormalities occurred at this point in time , So that it has a special significance of the boundary marker - this year, the best group of Chinese entrepreneurs ushered in an unprecedented awakening of social responsibility and business ethics reflections climax, and began practicing and promoting a “Social-friendly” business philosophy, in an attempt to change or even reshape the spirit and material aspects of Chinese commerce and society as a whole, and to explore the road to globalization of Chinese enterprises. Can they succeed?