地产营销的粗放化是否已经终结?应如何认识北京地产开发的区域特征?跨区域开发的发展商如何顺利应对“落地”本土化问题?一个项目操盘成败的关键步骤是什么?上述问题在本案中的反映虽然未必是最终结论,但无疑提供了若干具开放性的视点,激发地产界人士共同寻求市场竞争的制胜之道。 How to understand the regional characteristics of real estate development in Beijing? How to successfully deal with the localization of “landing” cross-regional developers? What are the key steps in the success or failure of a project? In the case Although it may not be the final conclusion, its reflection certainly provides a number of open-minded perspectives and stimulates the real estate sector to jointly seek the victory of market competition.