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《安家》:首先欢迎两位嘉宾来到《安家·商业地产功夫茶》(第9期)品茗聊天!这期“功夫茶”与以往不同的是,我们把茶馆搬到了销售现场.感受一下这里特殊的商业营销氛围。邓总重归北京地产江湖以来,一直备受媒体关注,庄胜广场南馆一个月内销售额突破3个亿.可以说是邓总的精彩亮相,这个项目也成为竞争激烈的商业地产市场的一大靓点。作为地产教父级人物.邓总曾在北京房地产市场创下许多销售神话,此次重战江湖,而且选择最难操作的商业地产项目,一定有很多话要说.一定有很多别人难以体悟的东西要表达。我们希望.通过这个栏目将邓总思想精髓挖掘出来.与大宋分享。崇光百货从建店到现在经过7年的发展.已经做到全北京单店销售第一名,2004年销售总额16个亿.今年据说要突破20个亿。而这个业绩是在近年来百货店遭受新型业态冲击和挑战的大环境下创造的、更加难能可贵。黄总是庄胜地产的操盘手.深刻感情到庄胜百贷运营7年由发展到兴盛的成功之道。我们今天请二位老总来,就是希望二位老总结合自己长期积累的经验和操盘实践,来谈谈对商业地产的理解和认知,共同探讨商业地产如何取得成功.商业地产的开发与投资需要注意哪些风险?
“Home Security”: First of all, we welcome two guests to come to the tea shop of “An Jia · Commercial Real Estate Kung Fu Tea” (No. 9). This time “Kung Fu Tea” is different from what we used to be, and we moved the teahouse to the sales site. Here’s a special business marketing atmosphere. Since Deng returned to real estate in Beijing, he has been closely watched by the media, with the sales volume of Zhuangsheng Square South Building exceeding 3 billion in one month. It can be said that Deng’s brilliant debut has also become a competitive commercial real estate market A big pretty point. As the Godfather of real estate, Mr. Deng has set many sales myths in the real estate market in Beijing. This time of war of great warfare, and the choice of the most difficult to operate commercial real estate projects, there must be many things to say. There must be many others difficult things to understand expression. We hope that we can dig out the essence of Deng’s thinking through this section. Sogo department store from the construction shop to now after seven years of development. Has done all Beijing single store sales first, with a total sales of 16 billion in 2004. It is said to exceed 20 billion this year. This achievement is even more commendable created in the environment where department stores have been hit and challenged by the new format in recent years. Huang always Zhuangsheng real estate trader deep feeling to Zhuangsheng Baiyin operation seven years from development to prosperity of the road. Today, we invite two CEOs, that is, we hope that the two CEOs will combine their long-term experience and practice with us to talk about the understanding and understanding of commercial real estate to discuss how commercial real estate can succeed. Development and Investment in Commercial Real Estate Need to pay attention to what risks?