面对网络快速消费时代,宁波时尚产业应倡导“输出时尚、引导时尚”的发展理念,鼓励企业提高品牌附加值,积极通过网络营销创造新的制高点。宁波时尚品牌企业网络营销策略建议多品牌策略。以“低端跑销量,高端树标杆”的思路,积极开拓企业多品牌经营。低端品牌和高端品牌设计做到精准市场定位,以青年消费群体为主,高中低价格档次错开。通过网络品牌营销手段,在 In the face of the era of rapid network consumption, the fashion industry in Ningbo should advocate the development concept of “exporting fashion and guiding fashion”, encourage enterprises to enhance brand added value and actively create new high ground through network marketing. Ningbo fashion brand corporate network marketing strategy recommended multi-brand strategy. To “low-end sales volume, high-end tree pole” mentality, and actively explore multi-brand enterprise management. Low-end brands and high-end brand design to achieve precise market positioning, mainly to young consumer groups, high school low-cost price staggered. Through the network of brand marketing tools,