一、把握媒体的意识形态属性,真正做到守土有责、守土尽责我们的媒体既有意识形态属性,又有产业属性。这个两重性,一方面是要全面讲,不能顾此失彼;更重要的是要讲重点、讲本质。媒体属性的本质,还在于它的意识形态属性。在这个问题上,我们曾有过误区。一是认识误区,认为在文化大发展大繁荣的新时期,媒体主要是文化产业,因此要淡化意识形态属性,甚至“去意识形态”;二是实践误区,传统报业市场普遍受到新媒体的冲击、分化,致使读者分流、发行萎缩、广告下降,不少报纸不得不把相当的人力、物力集中于经 First, grasp the ideological attributes of the media, and truly be responsible for their own affairs and keep their soil. Our media have both ideological attributes and industrial attributes. This duality, on the one hand, must be comprehensively addressed and can not be ignored. More importantly, we must stress the key point and say the essence. The essence of media attributes lies in its ideological attributes. We have had erroneous questions on this issue. The first is to recognize misunderstandings and hold the view that in the new era of great cultural development and prosperity, the media are mainly cultural industries, therefore, they should dilute their ideological attributes and even “go to ideology.” Second, they misunderstand the practice and the traditional newspaper market is generally subject to new The impact of the media, differentiation, resulting in readers diversion, distribution shrinking, advertising decline, many newspapers had to put considerable manpower and material resources in the