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在这样一个消费时代,为了能够脱颖而出、吸引眼球,全世界的商家不断推陈出新,争创品牌。期刊是一种特殊的文化商品,同时兼具精神和物质的属性,卖的是创意与独特的思维,为读者提供阅读满足度。因而,这一特殊的商品包含了期刊社所特有的价值评判标准、期刊的审美取向、理念与趣味,“出卖”的是先进的文化理念,美好和谐的生活方式,动人的精神世界,当然,其中包括了技巧
In such a consumer age, in order to be able to stand out and attract the eye, businesses around the world continue to innovate and brand. Periodicals are a kind of special cultural goods, at the same time both spiritual and material attributes, selling ideas and unique thinking, to provide readers with reading satisfaction. Therefore, this special commodity contains the value judging criteria unique to the periodicals, the aesthetic orientation of the periodicals, the concept and the taste of the periodicals, the advanced cultural concept, the beautiful and harmonious life style, the touching spiritual world, Of course, it includes tips