亨利·福特曾是汽车界的英雄,他彻底重构了工业生产模式,推出了大获成功的T型车,但也因此越来越刚愎自用。在他眼里,看不到美国一战后迅速推进的城市化浪潮,看不到汽车除了通勤运输功能外还可以延伸出其他方面的功能,看不到竞争对手通用汽车公司正在努力迎合消费者提出的新要求。这就是亨利·福特的“自欺”。他拒绝接受打破这种“自欺”的其他解释。他的妻弟、福特公司高管欧内斯特·坎茨勒曾向他递交备忘录,陈述市场、行业的真实声音,遭到了解雇。哈佛商学院教授理查德S.泰德罗在其所著的《自欺:领导者的决 Henry Ford used to be a hero in the automobile industry. He completely restructured the industrial production model and introduced the successful T-car, but more and more just got used to it. In his eyes, he can not see the wave of urbanization that the United States rapidly pushed forward after the First World War. It can not see that cars can extend other functions besides commuter transport functions. They can not see that the rival General Motors is trying to cater to the consumers. Proposed new requirements. This is Henry Ford’s “self-deception.” He refuses to accept other explanations that break this “self-deception.” His wife, Ford’s executive Ernest Canclal, sent him a memorandum stating his true voice in the marketplace and industry and getting fired. Harvard Business School professor Richard S. Tidelo in his book "Self-deception: the leader’s decision