生活在新时代的女性独立、自主、时尚、个性,同时她们也有着自身独特的消费观念。有的女人驾驶别克凯越到处行走,实现梦想。有的女人选择运动时尚的小车,体现自身独特的个性。有的女人选择驾驶着敞篷车,与自然融为一体来舒解工作和生活的压力。但无论是哪种选择,都反映了当今女性选择自己“香车”时的心态:我是Female,我要有自己的一套。因此在越来越需要个性的时代,又有谁能真正听到女性消费者的呼声:我们需要适合我们自己的女性车型。 Women living in a new era of independence, autonomy, fashion, personality, but they also have their own unique concept of consumption. Some women drive Buick Excelle walking around to achieve their dreams. Some women choose sports cars, reflecting their own unique personality. Some women choose to drive a convertible and blend in with nature to relieve pressure on work and life. But no matter what kind of choice is reflected in today’s women choose their own “sweet car” mentality: I am Female, I want to have their own set. So in an era of increasing need for personality, who can really hear the voices of female consumers: We need a female model that suits us.