论文部分内容阅读
企业在战略转型期需要达成组织内部的理念共识,完成对组织资源的有效动员,达成组织的转型目标。成功的转型企业往往可以通过有效动员,形成理念、文化、行为、资源的高度一致性,确保组织在转型战略的框架下有序行进。因此,对于大型组织而言,动员力体现了组织凝聚内部共识、明确发展方向、驾驭共性行为的能力,是转型战略的各项价值主张得以落实的重要保障,是决定转型成败的关键所在。全业务运营与3G条件下的电信行业转型发展,在很大程度上比拼的是各家企
In the strategic transformation of enterprises need to reach consensus within the organization’s concept, to complete the effective mobilization of organizational resources and achieve organizational restructuring goals. Successful transformation of enterprises can often be mobilized to form a high degree of unity of philosophy, culture, behavior, resources, to ensure that the organization in an orderly manner within the framework of the transformation strategy. Therefore, for large organizations, the mobilization force embodies the internal ability of the organization to unite the internal consensus, clarify the direction of development and control the common behavior. It is also an important guarantee for the implementation of various value propositions in the transformation strategy and the key to determining the success or failure of the transformation. Full-service operation and transformation of the telecommunications industry under the conditions of 3G development, to a large extent, is the competition of various enterprises