论文部分内容阅读
开展国际营销能让中小企业在开拓国际市场的过程中,寻求更多的发展空间和机遇,而互联网技术的发展也加速了经济全球化的进程,互联网经济的出现为中小企业国际营销策略带来了全新的发展机遇,本文将对中小企业开展国际营销的必要性,以及互联网领域带来的全新经济背景加以探究,分析中小企业国际营销的现状及困境,从而提出基于互联网领域的中小企业国际营销策略。
To carry out international marketing can make SMEs seek more space and opportunities for development while exploring the international market. The development of Internet technology also accelerates the process of economic globalization. The emergence of Internet economy brings the international marketing strategy for SMEs This article will explore the necessity of SMEs to carry out international marketing as well as the new economic background brought by the Internet field and analyze the current situation and difficulties of international marketing of SMEs so as to propose the international marketing of SMEs based on the Internet field Strategy.