农历春节是中国最为重要的传统节日,同时对各个商家来说,农历春节也是最为重要的营销时机。本文针对春节的酒类产品营销策略中的营销时机与品牌文化之间的关系,酒类产品文化的内部挖掘以及酒类产品营销的亲情策略进行了分析,希望能够为春节期间我国就业健康发展起到一定的指导意义。 Lunar New Year is the most important traditional festival in China. At the same time, for all businesses, Lunar New Year is also the most important marketing opportunity. This article analyzes the relationship between marketing timing and brand culture in the marketing strategy of liquor products in the Spring Festival, the internal mining of liquor culture and the affection strategy of the marketing of liquor products, hoping to make a good start for the healthy development of employment in our country during the Spring Festival To a certain degree of guiding significance.