NONO族的文化属性是一种时尚的都市族群亚文化,其文化特征为理性的思维方式、独立的人格状态和简约的生活方式。NONO族文化兴起的背景和原因是其对消费文化的反思,对人类可持续发展的担忧及受中国传统文化的影响。NONO族的文化外围空间——大众传播环境,不仅对NONO族文化的传播起到了很重要的作用,而且为NONO族所从事的文化创意活动提供了符号、概念、经验等“材料”。 The cultural attribute of NONO is a kind of fashionable sub-culture of urban ethnic group. Its cultural characteristics are rational way of thinking, independent personality and simple way of life. The background and reasons for the rise of the NONO culture are its reflection on the consumer culture, its concern for the sustainable development of humankind and the influence of Chinese traditional culture. The cultural peripheral space of the NONO community - the mass communication environment not only plays an important role in the spread of the NONO culture, but also provides symbols, concepts, experiences and other “materials” for the cultural and creative activities engaged by the NONO.