中国加入WTO之后,中国进入了财经时代,企业更多的要靠资本和品牌去赚钱,在这样一个新的时代,企业在进步,顾客也在进步,具体反映在购买决策中,顾客感性和理性的力量同时放大,情感的细微差别越来越难以察觉,但情感联系在营销中却越来越有用。品牌形象作为承载了企业大量符号意义的品牌构成内容,是企业品牌建设的重中之重,因此也就成为企业和顾客同时关注的重点。 After China’s accession to the WTO, China has entered a financial era. Enterprises rely more on capital and brands to make money. In such a new era, enterprises are making progress and customers are making progress. They are specifically reflected in purchasing decisions, customer sensibilities and rationality At the same time the power of amplification, the nuances of emotion more and more difficult to detect, but the emotional connection is more and more useful in marketing. As a brand content that carries a large number of symbolic meanings of the brand, the brand image is the top priority of the brand building of the enterprise, and therefore it becomes the focus of both the enterprise and the customer.