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读者数据库并不是一般意义上的订阅读者名册概念,还包含了数据库营销等新理念。通过读者数据库概念的引入和数据库的应用,杂志将在自身发展、传媒竞争中获得新的发展动力。
Readers database is not a general sense of subscription reader roster concept, also includes new concepts such as database marketing. By introducing the concept of reader database and the application of database, the magazine will gain new impetus in the development of itself and media competition.