势能营销是笔者在长期的营销实践中结合消费行为学和体验营销等理论总出来的一种新的营销理论。其基本观点是企业在产品的营销实践中,市场“建势”在整个营销运营体系中起着决定性的作用。“建势”是指以准确的市场定位为提前,以产品质量为基础,不断提升消费者的感觉价值和体验价值,如果消费者的体验价值大于或等于消费者的感 Potential energy marketing is a kind of new marketing theory that the author always comes out with the theory of consumer behavior and experiential marketing in the long-term marketing practice. The basic view is that enterprises in the product marketing practice, the market “Jian potential” in the entire marketing operation system plays a decisive role. “Jian potential ” refers to the accurate market positioning in advance, based on product quality, and constantly improve the consumer’s perceived value and experiential value, if the consumer experience value is greater than or equal to the consumer’s sense