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目前,收视率已成为电视节目评估的决定性指标,电视媒体以之作为实施奖惩或者淘汰栏目的依据,“收视率迷信”、“收视率崇拜”之风愈刮愈烈。收视率作为电视节目评估体系中的一个指标要素,具有其科学性、客观性和合理性,收视率亦具有一定的民主性因素,但是,将收视率作为电视节目评估的决定性指标,甚至是唯一指标,其科学性与民主性是极其有限的,收视率指标的科学性具有其“先天不足”和“后天失调”的严重缺陷,而其形式的民主掩盖着实质上的不民主,其“民主性”与真正的民主不可同日而语。
At present, the ratings have become the decisive indicator for the evaluation of television programs. The television media, as the basis for implementing rewards and punishments or eliminating the columns, is getting more and more scornful of “ratings superstition” and “ratings worship.” As an index element of TV program evaluation system, audience rating is scientific, objectivity and rationality, and audience rating also has some democratization factors. However, ratings as the decisive indicator of the evaluation of TV programs is even the only Indicators, its scientific and democratic nature is extremely limited, the scientific nature of the ratings index has serious flaws of its “deficiencies” and “acquired disorders”, and its form of democracy covers the essence of undemocratic, Its “democracy” can not be compared with true democracy.