提及公司市场部,很多人的印象就是花钱部门,花钱做广告谁不会,有没有他们一个样。要不就是出几个促销方案,根本起不到作用。因此,当面临财务危机时,公司会选择裁员,而市场部往往是首当其冲,“花钱并不直接创造价值”。在很多公司市场部被视为鸡肋,不愿意更多地投入。最近,我到某企业观摩学习一周,在市场部一天的时间内了解他们的工作内容与流程,这让我重新认识了市场部。企业产品宣传推广通路的采用、产品专业知识的更新和挖掘、营销策略及方案的制定等都需要市场部主导完成。并且,市场部还负责产品的销售目标、市场份额和利润指标的同步增长调研、分析、制定,以及新产品卖点的开发。可见,市场部作用发 Mentioning the company’s marketing department, many people’s impression is to spend money department, spend money on advertising who will not, there is no one of them kind. Either it is out of a few promotional programs, simply can not help. Therefore, when faced with financial crisis, the company will choose to lay off employees, and marketing departments are often the first to bear the brunt, “spending money does not directly create value.” In many corporate marketing is considered a tasteless, do not want to invest more. Recently, I visited a company to learn a week, in the market one day to understand their work content and processes, which made me re-understanding of the marketing department. Adoption of corporate product promotion path, update and mining product expertise, marketing strategy and program development, and so need to be led by the marketing department. And, Marketing Department is also responsible for product sales targets, market share and profit indicators of the synchronous growth of research, analysis, development, and the development of new product selling point. Visible, the role of the market department made