顺丰速运2014年推出的嘿客便利店,是一种O2O概念下的跨电商、物流、零售三界的新经营模式,这种模式是符合当前时代的发展的,然而短短不到两年的时间里,嘿客模式却经历了比较大的冲击与波动,让原本对嘿客模式一片叫好的市场里,出现了一些质疑的声音。本文分析了顺丰速运嘿客店的经营现状及遇到的问题,并提出了解决问题的对策。 The convenience store launched by SF Express in 2014 is a new business model of cross-e-commerce, logistics and retailing under the O2O concept. This model is in keeping with the current development of the times. However, in less than two years Time, Hey guest mode has undergone a relatively large impact and fluctuations, so that the original Hey market model is a good applause in the market, there have been some questions voices. This article analyzes the current situation and problems encountered in the operation of SF Express Yun Hotel and puts forward solutions to the problems.