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大众生活类图书市场容量大、进入门槛相对较低,很多出版社都有相关图书推出,致使很多选题雷同,市场反映平平。为了做好这类图书,应从图书出版的源头着手,即注重选题开发策略。本文从大众生活类图书的市场现状出发,结合《生活妙用》系列的策划实践,提出此类选题要力求差异化、内容要科学实用、营销推广要引起重视,以促进大众生活类图书出版工作取得新进展。
Public life books market capacity, access to the relatively low threshold, many publishers have related books introduced, resulting in a lot of topics the same, the market reflected mediocre. In order to do a good job of these books, we should proceed from the source of book publishing, that is, pay attention to the development strategy of the topics. Based on the current market situation of mass life books, combining with the planning and practice of “Living Mighty” series, this paper puts forward that such topics should be differentiated, the content should be scientific and practical, and marketing should be emphasized, so as to promote the publishing of mass life books Make new progress.