市场是只无形的手,虽然有时有一定的自发性和盲目性,最终是会理智而成熟的。文物旅游也必须适应市场经济关系才能顺利运转。博物馆吸引人依靠的是展品——可移动文物;名胜古迹吸引人依靠风貌——不可移动文物。但无论是可移动文物还是不可移动文物,要纳入市场运转体系,要保护,都需要在历史、科学、文化价值之外,以一种量化的方式予以定义。北京第一家民办博物馆——古陶文明博物馆馆长路东之 The market is an invisible hand, and although there is some spontaneity and blindness in the end, the market eventually becomes rational and mature. Heritage tourism must also adapt to the market economy to operate smoothly. Museums are attractively relied on exhibits - movable cultural relics; attractive historical sites that appeal to the landscape - immovable artifacts. However, whether they are movable cultural relics or immovable cultural relics, they must be defined in a quantitative way beyond the historical, scientific and cultural values ​​if they are to be incorporated into the market operation system and are to be protected. Beijing’s first private museum - Curator of ancient pottery Museum Road East