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地域性的资源、环境和气候差异性导致旅游活动的季节性差异,从而产生冬季旅游。冬季旅游产品是旅游经营者为了满足旅游者的冬季旅游需求而开发出的物质和服务的总和。冬季旅游产品开发有利于对冬季旅游资源的开发和保护,有利于旅游地的旅游业发展,实现旅游地旅游收入增加。浙江临安市位于浙江省杭州市西部,有其得天独厚的冬季旅游资源和强大的冬季客源市场,是长三角地区具有潜力的新兴冬季旅游地。本文从我国冬季旅游产品开发现状入手,再以浙江临安为案例,概述其冬季旅游资源,研究其冬季旅游市场,探讨其产品类型分析及开发状况,提出临安冬季旅游产品开发的建议,探究临安冬季产品如何提升长三角地区的冬季旅游的影响力。
Regional resources, environment and climate variability lead to seasonal differences in tourism activity, resulting in winter tourism. Winter tourism products are the sum of materials and services developed by tour operators in order to meet the tourists’ winter tourism needs. Winter tourism product development is conducive to the development and protection of winter tourism resources, tourism is conducive to the development of tourism, tourist tourism income to achieve increased. Zhejiang Lin’an City is located in the west of Hangzhou City, Zhejiang Province. With its unique winter tourism resources and strong winter tourist market, Zhejiang Lin’an is a potential winter tourist destination in the Yangtze River Delta. This article starts with the current situation of winter tourism product development in our country, then takes Zhejiang Lin’an as an example, summarizes its winter tourism resources, studies its winter tourism market, discusses its product type analysis and the development situation, proposes the winter tourism product development in Lin’an, How products can enhance the influence of winter tourism in the Yangtze River Delta.