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在绿色消费市场还不规范的今天,绿色消费存在着诸种“认证崇拜”的误区,如“质量体系认证就是产品质量认证”、“产品质量认证就是绿色产品认证”、“质量体系认证机构都是国家认可的,其颁发的证书都具有权威性”、“质量体系获得ISO国际标准认证即是通过国际质量认证,质量就达到了世界先进水平”等。要想净化绿色消费的市场环境,规范企业的市场行为,恢复和增强消费者的绿色消费信心,绿色消费必须走出“认证崇拜”、“标准崇拜”的误区。
In the green consumer market is not standardized today, there are a variety of green consumer misunderstandings, such as “quality system certification is product quality certification ”, “product quality certification is green product certification ”Quality system certification bodies are recognized by the state, the certificates issued by them are authoritative “, ”Quality system to obtain ISO international standard certification is through the international quality certification, the quality reached the world advanced level “ and so on. In order to purify the market environment for green consumption, standardize the market behavior of enterprises, and restore and enhance consumer confidence in green consumption, green consumption must go beyond the mistaken ideas of ”worshiping“ and ”standard worship."