品牌策略是市场营销中产品策略的重要组成部分,它关系到一种产品在营销过程中是否可以方便、良好地被认知、称呼、传诵,它是建立产品市场形象的关键策略之一。 1、什么是品牌策略 “品牌”,是一个总的名词概念,在市场营销教科书上,它被定义为:企业为了标志其所生产、加工、销售的商品而使用 Brand strategy is an important part of product strategy in marketing. It relates to whether a product can be easily and well-recognized, called, or recited in the marketing process. It is one of the key strategies for establishing a product market image. 1, what is the brand strategy “brand” is a general concept of nouns in marketing textbooks, it is defined as: business in order to mark the production, processing, sales of goods and use