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公共文化服务涉及社会意识形态的核心内容,也是社会意识形态的主要塑造方式,而一个国家的整体社会意识则决定着该国的软实力。在文化多元化时代,国际竞争的核心逐步转为软实力的竞争,社会整体意识缺乏一个核心价值体系,必将导致人们的价值迷茫和道德焦虑。以政府为主导的社会公共文化服务在引领文化自觉和塑造社会核心价值方面的作用不可忽视,它关乎整个国家社会资本网络的核心内容,是社会资本的载体,而社会资本网络关乎国家的综合竞争实力。从社会资本变迁的角度进行解读公共文化服务,有助于更好地理解公共文化服务与软实力之间的关系以及研究的现实意义。
The public cultural service involves the core content of social ideology and is also the main mode of social ideology. The overall social consciousness of a country determines its soft power. In the era of cultural pluralism, the core of international competition has gradually shifted to the competition of soft power. The lack of a core value system in the overall social awareness will inevitably lead to people’s confused values and moral anxieties. The role of government-led social and public cultural services in leading cultural self-awareness and shaping social core values can not be ignored. It plays an important role in the social capital network of entire country and is the carrier of social capital. The social capital network is related to the overall national competition strength. Interpreting public cultural services from the perspective of social capital changes helps to better understand the relationship between public cultural services and soft power and the practical significance of the study.