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中国公共关系教育经历了20余载的发展,其发展历程如何,目前存在什么问题,未来发展又怎样......这是目前公关行业人士普遍关心的问题。中国国际公共关系协会学术工作委员会于2005年11月正式提出起草“中国公关教育白皮书”的倡议。经过委员会专家调查研讨、审议修改,由纪华强执笔、马志斌协助起草的《中国公关教育二十年》(白皮书),于6月22日在2006年学术工作委员会扩大会议上发布。此白皮书从专业与学术研究的角度对中国公关教育发展进行了回顾、总结与展望。本刊从这期开始,将陆续刊出白皮书的内容,包括介绍中国内地及港、澳、台地区高校的公关教育体系。
China’s public relations education has experienced more than 20 years of development, its development history, what are the current problems, the future development of what ... This is the public relations industry generally concerned about the issue. Academic Committee of China International Public Relations Association in November 2005 formally proposed the drafting of “China’s public relations white paper” initiative. After the Committee of experts investigate and discuss, review and modify, by Ji Huaqiang writing, Ma Zhibin assisted in the drafting of “China’s public relations education twenty years” (White Paper), on June 22 at the 2006 Academic Working Committee enlarged meeting. This white paper reviews, summarizes and forecasts the development of public relations education in China from a professional and academic perspective. Since the beginning of this issue, we will publish the white paper one after another, including introducing the public relations education system in universities in mainland China, Hong Kong, Macao and Taiwan.