论文部分内容阅读
邱华伟华润三九高级副总裁秉承“关爱大众健康、专注药品制造、打造信赖品牌”使命,华润三九用优质产品诠释了企业思行合一的品质。围绕“1+N”的产品战略,华润三九并用内生外延方式继续丰富产品集群,更依企业发展节奏启动大健康战略。以产品为载体,华润三九鲜活地诠释了企业的品牌理念;以产品为介质,华润三九清晰地彰显了企业的营销智慧。善于创新的华润三九循客户导向,针对零售终端设定
Qiu Huawei China Resources 39 senior vice president of adhering to the “care for the public health, focus on drug manufacturing, build trust brand ” mission, China Resources 39 with high quality products interpretation of the unity of business thinking quality. Focusing on the product strategy of “1 + N”, CR 39 continued to enrich its product clusters by means of endogenous growth and launched a strategy of large-scale health care based on the pace of business development. With products as the carrier, China Resources 39 Ambitious interpretation of the brand concept of the enterprise; product as a medium, CR 39 clearly demonstrates the corporate marketing wisdom. Innovative CRC 39 follow customer-oriented, set for the retail terminal