基于三大产业之一的旅游业在现代经济发展中有着不可或缺的地位。随着高铁动车等快速交通的急速发展,旅游业也步入快节奏的行列,面临机遇和挑战。基于这样的背景,在旅游纪念品设计的领域,如不能紧跟时代的脚步,跳脱“千篇一律”的怪圈,那么将偏离时代的步调,成为旅游业的绊脚石。面临在纪念品设计上的瓶颈,可以从纪念品的“纪念性”和“品味”上着手,重归设计的初衷,充分结合功能性注入时代气息,审视现状,重构设计思维。 Tourism, which is based on one of the three major industries, has an indispensable position in the development of modern economy. With the rapid development of rapid transit such as high-speed rail vehicles, the tourism industry has also stepped into the fast-paced pace and faced with opportunities and challenges. Based on this background, in the field of tourist souvenir design, if we can not keep up with the pace of the times and escape from the vicious circle of “one size fits all”, we will deviate from the pace of the times and become a stumbling block to the tourism industry. In the face of the bottleneck in the design of souvenirs, souvenir can be from the “memorial” and “taste” to proceed, re-design of the original intention of fully integrating the flavor of the era of functional injection, look at the status quo and reconstruction of design thinking.